Jerry DeNicola started the DeNicola Jewelry Company in 1957. Located in New York City, DeNicola Jewelry produced quality pieces. In 1962, DeNicola presented his first called The Real Look followed by The Young America line in 1964. DeNicola is also known for a series of zodiac pins that are very collectible. The company was sold to Capri Jewelry in 1970, and the DeNicola mark was no longer used.